Imagined Audience and Micro-celebrity [...]

This article investigates how content producers navigate ‘imagined audiences’ on Twitter. We talked with participants who have different types of followings to understand their techniques, including targeting different audiences, concealing subjects, and maintaining authenticity. Some techniques of audience management resemble the practices of ‘micro-celebrity’ and personal branding, both strategic self-commodification. Our model of the networked audience assumes a many-to-many communication through which individuals conceptualize an imagined audience evoked through their tweets. (Source)

Wikity users can copy this article to their own site for editing, annotation, or safekeeping. If you like this article, please help us out by copying and hosting it.

Destination site (your site)
Posted on